At the end of the year, at the end of the year, the "slow growth in the global film market" and "the film and television investment circle fell into the cold winter" once spread. However, China's film and television industry transcripts in 2019 are exciting-Chinese box office hit a record high, breaking the 60 billion yuan mark 22 days earlier than the previous year, and the box office for the whole year reached 64.266 billion yuan.
Spring Festival's "Wandering Earth", Summer's "Nazi's Devil's Birth", National Day's "I and My Motherland" ... Big domestic industry films are expected to be released one after another by industry insiders and the general audience , Bodes well for the bright future of Chinese cinema in the future.
Why is the local film box office riding a dust?
2019 is a year in which China's local blockbusters have won. Based on the data of the National Film Funding Office and other organizations on December 31, 2019, there are 8 domestic films on the top ten list of box office in 2019, accounting for 35.63% of the total box office.
——The domestic animated film "The Heroine of Nezha" came to the box office of the year with 5.01 billion yuan, and secured the second place at the box office of Chinese film history, behind "War Wolf 2" at 5.683 billion yuan.
——In today's world film industry, high-quality science fiction movies have always been regarded as a benchmark for the advanced level of the film industry. The domestically produced science fiction film "Wandering Earth" closed 4.68 billion yuan (the second annual box office), and the sci-fi theme "Crazy Aliens" of the Spring Festival was sold for 2.211 billion yuan (the sixth annual box office), plus Several science fiction movies were announced, and the industry couldn't help shouting the slogan "The first year of Chinese science fiction movies".
——Showing the extraordinary deeds of ordinary people, the film “My Country and My Motherland” ranked fourth in the year's box office with 3.121 billion yuan, plus the fifth “China Captain”, the seventh “Flying Life”, Each of the eighth "Heroes of the Fire" and the ninth "Youth of a Youth" is a sincere work. These films have been well received by audiences, not only because the content shows the spiritual appeal of struggle in adversity, but also because of their boldness and flexibility in terms of story style, characterization, and artistic performance.
Of the top ten movies on the list, only the third sequel to "Avengers: The End of the War" and the tenth "Fast and Furious: Special Operations" two sequel movies are imported Hollywood blockbusters.
Why does the theme film shine?
The theme film for the 70th anniversary of the founding of New China has become a bright spot for the Chinese film market in 2019. Movies such as "I and My Motherland", "Captain China", "Climb", "Gutian Bugle", "Red Star Shining in China" and other new artistic expressions have not only gained box office success in the domestic film market, but also expanded overseas The influence has opened up a new direction for the creation of domestic theme movies.
Looking back on the 70 years of film history in New China, each era has emerged with a theme film that promotes the spirit of the times. In recent years, the main theme film has entered a new stage of development, and it has begun to combine with commercial genre films. It has continuously achieved breakthroughs in terms of ideological height, artistic ideas, and market awareness.
"My Country and Me" shows the common memory of the group with the true feelings of "ego", and changes the common expression of the main theme movie, which shows the big events with big characters, closer to the aesthetics of mainstream audiences, and won the third place of the annual domestic box office. .
Adapted from real events such as "Captain China", "Climber", "Heroes of Fire" and other major commercial commercials, they have well balanced the relationship between real reproduction and artistic creation. Through novel story modes, rich artistic expressions, and The shaping of flesh and blood makes the audience feel the double shock of the artistic sublimation based on real events.
Gutian Bugle, Moment of Definiteness, and Red Star Shining in China reproduced historical events such as the Gutian Conference, preparations for the establishment of a new China, and an interview with Edgar Snow in Yan'an. These films try to express the inheritance of the red gene with innovative expressions. Explore new and valuable experiences in the creation of historical themes.
Rao Shuguang, president of the China Film Critics Association, said that the success of the theme film is a double harvest of social and economic benefits. Especially for young audiences, masterpieces of the theme film can make them more proactive and more willing to accept the core values of socialism. Film and television experts also pointed out that in the face of the increasingly fierce competition in the film market, how to tell a good story, shape a character, and avoid character facialization, emotional hollowness, and value infusion are still the issues that the theme film still faces.
Genre movies: There are "hardcore" breakthroughs and tepid
The Chinese movie market in 2019 also surprised audiences in many ways. "Wandering Earth" created a new era of Chinese science fiction movies, "Manslaughter", "Calls", and "Big People" let the industry see the commercial potential of adapting foreign classic scripts. Reality films such as "Youth" lead audiences to pay attention to society Along with family responsibilities ... a genre of movies blossoms, meeting the audience's increasingly diverse viewing needs.
Yin Hong, Vice Chairman of the Chinese Literary Critics Association, said that what has broken through in Chinese movies in 2019 is that science fiction movies have achieved historic achievements, animated movies have reached the stage of the whole crowd, young filmmakers have collectively burst out, realist movies have emerged, and film industrialization has entered New stage.
The release of "The Child of Nezha", released in the summer season, has become another landmark work of domestic animated films with the results of the 2019 box office championship and the second place in the domestic box office rankings. Animated films such as "White Snake: Origins" and "Luo Xiaohei's War" also won word-of-mouth and box office win-wins, showing different possibilities for domestic movies to audiences of different ages.
Anti-corruption storm 4, Apostle 2 and the ongoing sequel films, such as Ye Wen 4, continue to do well at the box office, reflecting that in recent years, the co-production of Mainland and Hong Kong films has maintained a high level of production advantages in terms of commercial types.
Paying attention to reality is also a key word in the 2019 movie market. "You of the Youth" confronts bullying on campus, "Good Teachers" and "Galactic Tuition" explore youth education from different angles. "Di Jiu Tian Chang" recounts the lives of two families changed by accident. "Beneficiary" depicts the ordinary lives of small female characters such as Internet anchors and single parents. The reality-themed movies are more and more focused on the empathy of the audience, so that the audience walks into the depths of life in laughter and tears.
At the same time, it is worth noting that comedy, romance and youth films, which have been extremely popular in the past few years, do not perform well in the overall market in 2019.
Film and television experts said that the Chinese audience ’s aesthetic demand for movies is constantly rising. The past appeal does not represent the box office guarantee in the future. Chinese movies need to further clarify the type positioning, fine creativity and narrative, so as to gain the continued favor of the audience.
(Xinhua News Agency, Beijing, December 31, 2019, Reporters Yu Junjie and Wei Jingyu)