Seat tickets, leg extension fees ... Are you willing to pay for the experience?
Chen Weiwei: Spending money on additional services is not the patent of low-cost airlines. Conventional airlines now have more and more additional service items to purchase. Recently, Xiangpeng Airlines announced the launch of a "single-person, multi-seat" product, that is, in the case of one person per seat, passengers can purchase multiple additional seats and enjoy a more spacious and private space. In simple terms, passengers can purchase multiple seats in addition to their own seat tickets. The extra seats cannot be occupied, which is equivalent to buying a "seat ticket". According to Xiangpeng Airlines, the launch of the "multiple seats for one person" product is based on the consideration that some passengers wish to have a more spacious, private and quiet space during the journey. In addition, some passengers carry important documents and personal belongings inconvenient to check or store. Luggage racks are launched based on such demand.
Mai Xiaoying: Domestic airlines are really new to push for "seat tickets". The "multiple-seater" product is now suitable for domestic and international flights operated by Xiangpeng Airlines. According to the passenger load factor of the aircraft, the "occupancy ticket" price is 20% to 30% of the full economy class price, and there are also preferential taxes and fees, such as domestic Fuel surcharges for domestic flights are required. For international seats, extra fuel costs are only required for international air tickets, which is cheaper than purchasing a separate ticket.
Chen Weiwei: However, after the airline's "seat ticket" was launched, netizens' comments were "exploded" and their opinions were mixed. Some people think that it is very good. For people with demand and financial ability, this is a new service. Especially for those passengers who are relatively large in size, they can also sit a bit more comfortably. Other netizens believe that this move can be promoted on trains. However, some netizens said that this service is more than enough, and they are unwilling to pay for "seat tickets." Some netizens believe that domestic flights will also take a few hours, and there is no need to spend money unjustly. If it is during the peak period like the Spring Festival, "Zhan "Block" is equivalent to crowding out public space.
Mai Xiaoying: At present, unless it is during peak holidays, the flight load factor of many flights is less than 100%, and some routes are vacant. For passengers, if the flight is relatively empty, then they can pass the election. Seat way to choose a seat next to no one, it is really unnecessary to spend money to "occupy a seat".
Chen Weiwei: From the perspective of airlines, it is understandable to launch "seat tickets". The airline hopes to make full use of vacant resources and increase revenue. However, compared to other income, this "seat ticket" income may still be a small part. Earlier, some domestic airlines had also collected "leg extension fees", that is, extra charges for some more spacious seats. At that time, many people objected and did not consider it necessary. But in any case, these are all innovative attempts of personalized services for civil aviation.
Mai Xiaoying: As a passenger, as a passenger, I hope that airlines will use some humanized methods to improve services, such as making seats more comfortable through transformation, or further enriching the types of seats in the cabin to allow passengers There are more options, which will also help airlines increase profits. For example, the "double sofa bed" transformed by Air New Zealand in economy class is good. The airline can modify three seats for two people on the plane through seat modification. The third seat only costs half the price, allowing two passengers to take long-haul flights I always lie down and fall asleep. In fact, the third seat sold in this combination can also be understood as a "seat ticket", but because it has a half-price discount, it also looks more attractive.
Chen Weiwei: The new services launched by airlines should still be based on the real needs of passengers so that they can be accepted by the market. In any case, having more optional services means that the flexibility and meticulousness of civil aviation services is further enhanced, which is a good thing for the development of China's civil aviation industry.
By Chen Weiwei, reporter of Guangzhou Daily